Life Before Birth enables clinicians to give expectant parents a unique insight into antenatal phenomena.
This immersive and interactive experience transports parents inside the womb to witness the formation of their child; to educate about key developmental stages and the importance of vital medical examinations.
Developed with New Frontiers Ltd in collaboration with Alchemy Immersive and Zoo VFX – Life Before Birth gives parents an informative and magical insight into one of the most life-changing journeys they’ll face.The user can explore and interact with the growing foetus – meaning they can zone in on various moments of development important to them, creating a tailored experience that is unique to VR platforms.
This project harnessed the power of the Unreal Engine’s most recent developments in real-time rendering and ray-tracing to create a breathtakingly high-end experience. Our teams worked hard, creating medically accurate, realistic 3D models of the foetus throughout its development in the womb. These models can be manipulated to help expectant parents understand what is happening from the moment of conception through to giving birth. The experience is completed by a voiceover and interaction points, allowing users to spend time exploring what is important to them.