David Attenborough’s First Life
A journey back in time to experience the dawn of life on Earth.
Travel back to the Cambrian Oceans of 540 million to witness the dawn of life on Earth.
David Attenborough’s First Life
2015
8 minutes
Travel back 540 million years to the Cambrian Oceans and witness the dawn of life on Earth. Be guided by Sir David Attenborough in this award-winning and pioneering virtual reality production.
Using top paleontological research and state of the art computer technology, you can come face-to-face with long-extinct animals such as the five-eyed Opabinia, the fearsome-looking Anomalocaris and the spiny, worm-like Hallucigenia are brought vividly in 360 degrees.
First Life was one of the first location-based VR experiences for cultural institutions, considerably increasing visitor footfall at the Natural History Museum where it was first shown. This VR experience has won several of the most prestigious digital awards in the industry, including the World Summit Award and the Museum & Heritage Award for Innovation, and was the first VR experience to ever be nominated for a BAFTA.
David Attenborough’s First Life is currently available to download now on the Sony Playstation VR Europe and Asia platforms.
Case Studies
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First Life - Canadian Museum of Nature, Ottawa Canada
First Life had it’s to North American premiere at the Canadian Museum of Nature in Canada where audiences of up to 20 people at a time are able to view either a French and English version of the experience. -
First Life VR - National Museum of Australia, Canberra Australia
First Life VR is currently running at the NMA in Canberra and was widely covered on social media and in the press including the Canberra Times, ABC and Visit Canberra when it launched. The experience will be part of the programme alongside Great Barrier Reef Dive. -
First Life VR - Australian Museum, Sydney Australia
First Life VR ran at the Australian Museum alongside Great Barrier Reef Dive VR. The combined season had a total of 20,345 visitors over a period of 185 days. 96% of tickets were bought via external website thereby suggesting that the program was an attractor for museum visitor numbers as tickets were bought in advance of visiting. The museum had 32 school bookings with a total 1,157 students viewing both First Life and the Great Barrier Reef Dive VR. Due to popularity, the experience was extended twice, initially from May to July and then from July to October. 71% of visitors’ main motivation for attending was because the technology is new and/or different whilst 53% said it was because they are interested in nature and the environment and wanted to learn more. The experiences were featured across online, print and radio media including the Sydney Morning Herald, ABC news and Tourism Australia.
Awards
Museum and Heritage Awards
Innovation
“ Museum Experiences of the Future ”
“ Wonderful VR ”
“ Breath-taking Experience ”
“ Breaks new ground in storytelling ”